CLASSICGISTS

"There are many different definitions for a public service announcement (PSA) or public service ad, but the simplified version of PSAs are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behaviour towards a social issue."  
- Wikipedia Definition 

TODAY:  You will work with your assigned partner to CHOOSE A TOPIC, COLLECT OR MAKE PHOTOS FOR CONTENT, DECIDE ON MUSIC, and RESEARCH AT LEAST 4 FACTS!

Getting Started (from Center For DIGITAL Education Website)

1. Choose your topic. Pick a subject that is important to you, as well as one you can visualize. Keep your focus narrow and to the point. More than one idea confuses your audience, so have one main idea per PSA.
    
2. Time for some research - you need to know your stuff! Try to get the most current and up to date facts on your topic. Statistics and references can add to a PSA. You want to be convincing and accurate.
    
3. Consider your audience. Are you targeting parents, teens, teachers or some other social group? Consider your target audience's needs, preferences, as well as the things that might turn them off. They are the ones you want to rally to action. The action suggested by the PSA can be almost anything. It can be spelled out or implied in your PSA, just make sure that message is clear.
    
4. Grab your audience's attention. You might use visual effects, an emotional response, humor, or surprise to catch your target audience. Be careful, however, of using scare tactics. Attention getters are needed, but they must be carefully selected. For example, when filming a PSA about controlling anger, a glass-framed picture of a family can be shattered on camera. This was dramatic, but not melodramatic. Staging a scene between two angry people to convey the same idea is more difficult to do effectively.
    
5. Create a script and keep your script to a few simple statements. A 30-second PSA will typically require about 5 to 7 concise assertions. Highlight the major and minor points that you want to make. Be sure the information presented in the PSA is based on up-to-date, accurate research, findings and/or data.
    
6. Storyboard your script.
    
7. Film your footage and edit your PSA.
    
8. Find your audience and get their reaction. How do they respond and is it in the way you expected? Your goal is to call your audience to action. Are they inspired?

PSA Bibliography EMAIL Requirements

You and your partner must send and EMAIL to me (hscribner@ccs.us) that has a paragraph about the reason you chose your topic, the names of the two students who worked on your PSA, and the six references that you used to find your facts.  The following format must be used:

To:  hescribner@ccs.us

Subject:  PSA Project (Topic of Project)

Body of Email:

      Students Collaborating:  (Me) & (You)
      Team Name:
      Topic:
      Reason For Choosing Topic:

      References

1. "(Fact 1)".  Author, Website/Book/Article/Place Found
2. "(Fact 2)".  Author, Website/Book/Article/Place Found
3. "(Fact 3)".  Author, Website/Book/Article/Place Found
4. "(Fact 4)".  Author, Website/Book/Article/Place Found
5. "(Fact 5)".  Author, Website/Book/Article/Place Found
6. "(Fact 6)".  Author, Website/Book/Article/Place Found 

Grading is as follows:

     The Public Service Announcement must use a minimum of 10 pictures or video clips

     PSA must be no less than 30-seconds in length and no more than 1:00 minute in length

     PSA must have smooth transitions between pictures

     PSA must use at least one piece of music.  If more, smooth transitions between sound bites

     PSA must have at least 4 facts about your topic, and you must EMAIL your source list.
     
     PSA must be published as a movie file and viewable by Media Players

Following is the grading outline:
          30 points for neatness (smooth transitions)
          40 points for completeness  (All items present)
          10 points for within time limits
          20 points for partner review

CATEGORY

	4	3	2	1
Concept	Student has a clear picture of the message he/she is trying to convey through the PSA.	Student has a fairly clear picture of the message he/she is trying to convey through the PSA.	Student has brainstormed his/her message, but no clear focus has emerged for the PSA.	Student has spent little effort on brainstorming and refining his/her message.
Originality	Presentation shows considerable originality and inventiveness. The content and ideas are presented in a unique and interesting way.	Presentation shows some originality and inventiveness. The content and ideas are presented in an interesting way.	Presentation shows an attempt at originality and inventiveness.	Presentation is a rehash of other people's ideas and/or graphics and shows very little attempt at original thought.
Use of Graphics and Images	All graphics and images are attractive and support the theme/content of the PSA.	Most graphics and images are attractive and support the theme/content of the PSA.	Some graphics are attractive but a few do not seem to support the theme/content of the PSA.	Several graphics are unattractive AND detract from the content of the PSA.
Digital Camera Use (If Used)	Pictures are high quality. The main subject is in focus, centered, and of an appropriate size compared to other objects in the picture.	Pictures are good quality. The main subject is not quite in focus, but is it is clear what the picture is about.	Pictures are of marginal quality.The subject is in focus but it is not clear what the picture is about.	No picture taken OR picture of poor quality.
Overall Effectiveness	Project includes all material needed to gain a comfortable understanding of the topic. It is a highly effective PSA.	Project includes most material needed to gain a comfortable understanding of the topic, but is lacking one or two key elements. It is an effective PSA.	Project is missing more than two key elements. It is a slightly effective PSA.	Project is lacking several key elements and has inaccuracies that make it an ineffective PSA.

Have you ever wanted to make a video to post on YouTube, Twitter, or Facebook? With this tutorial, you will be able to add music, transitions and effects to images and video clips in order to make fun videos to share with your friends. You will need to have a Windows computer, and it will helpful to already have a folder with images or video clips, and at least one music file.

Today I want you to think about your goals in life. Please review the following video in class: https://www.youtube.com/watch?v=ja-n5qUNRi8 and participate in the discussion afterwards. We will spend time reviewing the Essential "55" by Ron Clark.

Please follow the directions on the worksheet you received in class to complete this project for credit. MAKE SURE YOUR READ ALL OF THE "55" RULES PRIOR TO CHOOSING THREE (3) TO WRITE ABOUT ON THE WORKSHEET. If you do not get a worksheet in class, or you want to complete this at home for any reason, I am providing links to a Google Document copy of the worksheet. You will need to Click the Link to the "Essential 55 Goal Worksheet" and it will open in your Google Drive. Click FILE and MAKE A COPY to create a copy of the worksheet in your own Google Drive. Complete the worksheet and then SHARE it with Mr. S (hscribner@ccs,us) for credit.

NOTE: IF YOU WOULD LIKE TO MAKE UP A "RULE", YOU MAY INCLUDE ONE IN THE THIRD SPACE PROVIDED ON THE WORKSHEET.

Here are the links you will need:


Next week, in class, we will begin to create a Public Service Announcement Website. please start thinking of a topic now. Public Service Announcements can be about any topic you feel strongly about, but topics and media must conform to Collegium Charter School standards for appropriateness that have been covered in this class.

- Mr. S

SOUNDATION PROJECT:  Please follow the directions below to begin creating music with Soundation.com. If you have already used this program, it is your obligation in class to help others. 



Today is your day to familiarize yourself with how the program works, and how to navigate around the different toolboxes. Save anything that you want to keep by uploading files to your Google Drive or save them to your desktop. Because other students use these computers, there is no guarantee that your work will be here tomorrow.


SOUNDATION.COM INTRODUCTION:  Open the Soundation.com Application. I have included a short VIDEO from YouTube to help you work independently. Once I have finished the demonstration in class, use your headphones to listen to your work while you create a personal track. Try to create a track that is 20-25 seconds and includes any of the instruments listed in the Loop Browser. You will be using the final cut of this track you are creating as the background for the Marquise Project in Microsoft Movie Maker later in the Marking Period. Make sure it sounds like you want it too. When you are done look under the FILE section to Export Song To Disk as a WAV File and save it. You must upload your file to your GOOGLE DRIVE and SHARE it with MR. S for credit.  Please upload the file to the DROPBOX Link below as well:


When you have finished the project, use the GRADING RUBRIC below to figure out your score on this project. Additional learning should include working on the QUESTION (Constructed Response) on your Google Classroom, completing the Music Lyric Project listed below, or use SOUNDATION.COM (Link Below) to create another unique song and EXPORT it as a .wav file for use later. Have Fun With This Project!


Step By Step Instructions

1. Log In To Computer and Go To Soundation.com
2. Click on STUDIO and select either Flash Version or Chrome Version.
3. Create Music with at least 3 loops (minimum)
4. When finished, Click FILE and "Export .WAV File" to your Desktop
5. Play the file using Media Player and make sure it is at least 20-seconds long for credit.
6. If you have access to Google Drive, Upload your file to your GDRIVE and SHARE it with Mr. S (hscribner@ccs.us) for credit.
7. Once the file is on your Desktop, Open the Class Assignment Site (collegiumtech.blogspot.com) and find the Soundation Project Post.
8. Click the "MR. Scribner's Dropbox File Link To Upload WAV File" Button
9. Follow the direction, using your @ccs.us Gmail Address to upload your file for credit.
10. If you were able to sign into GOOGLE, you must also SHARE your file with me once it is uploaded to your Google Drive. Please copy the Google Drive Link to your music file and post it on our Schoology Page for others to share.
11. Go To Google Classroom and complete the Constructed Response about this Music Project!

GRADING RUBRIC:

CATEGORY	10	8	6	R - Redo
3 Loops Minimum	3 or more loops used	2 loops used	Only 1 loop used	Not Completed
Loops Blended Correctly	All Loops Sound Correctly Blended	One Loop Is Off Key or Out Of Sequence	Multiple Loops Are Off Key Or Out Of Sequence	Not Completed
File Is Exported As MP3	File Correctly Exported To Desktop	File Exported But Lost	File Not Exported	Not Completed
File Is Uploaded to GDRIVE	File Is Uploaded Correctly			File Is Not Uploaded Correctly
File is SHARED For Credit	File Shared With Instructor Correctly			File Not Shared Correctly
Overall Effort	Scholar worked diligently on the project and has at least a 20-25 second MP3 to use	Scholar included most items, but MP3 is less than 20 seconds long.	Scholar\'s MP3 is too short and lacks more items or was not shared correctly for credit	Project not completed at all

Once you are finished with these steps, you should now CHECK your website.  Once your link is active, you have finished today's assignment. 




MUSIC LYRIC PROJECT:
Open a Google Document or MS Word Document and name it "(YOUR LAST NAME) Music Lyrics (Class Day/Number)".  Read and review the following articles on writing music (like poetry), write your song in the document and SHARE it with MR. S for credit. 

IF YOUR GOOGLE IS NOT WORKING,

http://www.wikihow.com/Write-Song-Lyrics

http://robinfrederick.com/learn-how-to-write-a-song/

https://www.google.com/search?q=writing+music+lyrics&ie=utf-8&oe=utf-8

USE THE FOLLOWING OUTLINE AS A GUIDE TO WRITE A SONG LYRIC.  CHANGE UP DIFFERENT VERSIONS TO CUSTOMIZE IT!
















Wrap Up